Free To Play Marketing Tricks

Premium Currency Packs

Premium Currency Packs that are not enough to buy most items and packs that always have leftovers when buying most items that incentivize you to buy another pack so you can do something with the leftover.

Comparative packs

Nonsensical comparative packs that make more expensive packs seem better.
For example, 1 pack costs $4.99 and gives you 1000 coins, another pack costs $9.99 and gives you 1500 coins, but another costs just $12.99 and gives you 4000 coins.

Timed Discounts

Discounts on virtual packs that have a limited time that uses FOMO.

Multiple currencies

Multiple currency types that are not interchangeable that confuse the player and incentivize them to buy the premium currency that is convertible between all types.